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FYI if you are a generation X mom with teenage sons
If you read parenting blogs (and maybe even if you don’t) you might have read the now famous Texas mother Kim Hall’s letter to teenage girls. The post went viral last week and stirred controversy in as...
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Extreme Sports In The Age Of Fear Fetishism
Climber Dallin Smith and his girlfriend are depicted chilling out in their self-made lawn chairs that they attached 350 feet high on a cliff wall in Utah. You can look at the amazing pictures here....
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Did Parent Blogs Replace The Family Sitcoms?
Did family sitcoms change from this…Image: Flickr/cc: Diana Beideman Last week I spoke to two market and media classes at Texas State University. The topic I presented to the students was how social...
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The Four Types Of Internet Parents
Did you know parents’ internet behaviors have gone through an evolution over the last 10 years? With Web 2.0 parents have become far more willing to share sensitive and potentially life-changing...
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4 Reasons Why P&G Ad Featured Resilience Parents – not Helicopter Parents
During most of the years that I have covered parenting trends there has been a growing tendency to overprotect children. This phenomenon has in the United States and some other countries been dubbed...
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How Generationally Fluent Brands Win Trust
In America there is a sweeping shift in values towards more family diversity and we are starting to see this reflected in commercials for consumer goods. The shift reflects cohort changes (effects...
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Raising A Leaner Generation
When I worked with forecasting infant and family trends back in the 2000s there was a noticeably growing interest for nutrition among parents. Food was no longer only food, it had to be healthy, fresh,...
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What You Need to Know About Marketing to Millennial Parents
The only other generational topic receiving as much attention as the young Generation Z or Homeland generation is the Millennial parenting cohort raising them. Still held back in life by economic...
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A generation of coddled gladiators: a paradox of modern parenting
One of the most important generationally relevant must-reads from last week is this piece from Dr. Profeta . It was republished at slowfamilyliving, a website that goes against the grain of our era’s...
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Digital parenting tips from the author of Screenwise
Yesterday I had the pleasure of seeing a talk by Dr. Devorah Heitner, the author of Screenwise and site Raising Digital Natives. Dr. Heitner has the unusual disposition that she doesn’t believe digital...
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Gen Z is Creating the Future of Work. This is How
It’s 2030. You’re managing a company that produces artificially intelligent internet connected consumer products. As you glance over your co-working hub you see people on their laptops, some in their...
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After the Millennials is 10!
And the post-millennials, Generation Z, have turned either 26 or 17 depending on how you like to classify them. As a futurist I started this blog when I sensed that my children’s generation and their...
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